Background
Chaowei partnered with us to launch its "Great Brand + Great Campaign + Great Communication" strategy, aiming to boost market awareness for its premium product "Zhen Hei Jin" via high-speed rail’s massive passenger flow.
Core Strategy
•Capitalizing on High-Speed Rail Traffic: Utilized the dense, diverse passenger base at key stations to achieve broad consumer reach.
•Aligning Brand with Premium Venue: Matched the upscale, quality-driven ambience of high-speed rail stations with the product’s high-end positioning for effective brand embedding.
•Multi-Channel Media Deployment: Deployed high-frequency brand and spokesperson exposure across prime high-speed rail media assets to strengthen brand equity.
•Celebrity IP Integration: Enhanced brand resonance by linking international spokespersons Donnie Yen and Andre Geim with the brand, elevating emotional engagement beyond product visibility.