Location: Financial Street Business District, Xicheng District, Beijing (from Wudinghou Street in the north to Guangningbo Street in the south)
Media Type: LED
Quantity: 44 screens
Size: 1.28m (W) × 2.24m (H) × 44 screens × 2 sides = 252.3㎡
Display Hours: 10:00–22:00
Rate Card Price: ¥600,000 / week
Media Value: Located in Beijing’s prestigious Financial Street Business District, stretching from Fuxingmen Street to Fuchengmen Inner Street and bordered by the Second Ring Road to the west and Taipingqiao Street to the east, this area covers 11.8 square kilometers and is China’s first large-scale, purpose-built financial hub.
The 44 dual-sided high-definition LED screens form a continuous media network throughout the entire Financial Street and the core commercial area around Financial Street Shopping Center. The district hosts over 500 financial and telecommunications enterprises, including the headquarters of the People’s Bank of China, Bank of China, China Construction Bank, and Industrial and Commercial Bank of China, as well as major regulators such as the China Banking and Insurance Regulatory Commission and the China Securities Regulatory Commission.
It is also home to 58 central state-owned enterprises, 19 listed companies, 38 central government offices, and 43 Fortune Global 500 Chinese companies, 9 of which have their headquarters here. With its extensive transport network, including multiple metro lines and bus routes, Financial Street experiences exceptionally high and consistent foot and vehicle traffic, ensuring maximum visibility and premium exposure for advertisers.
